Data Protection
1. Introduction
With the following information, we would like to give you, as the ‘data subject’, an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to use special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.
The processing of personal data, such as your name, address or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Burkard Bovensiepen GmbH + Co. KG. With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use and process.
As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.
You too can take simple and easy-to-implement measures to protect yourself against unauthorised access to your data by third parties. We would therefore like to take this opportunity to provide you with some tips on how to handle your data securely:
l Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
l Only you should have access to the passwords.
l Make sure that you only ever use your passwords for one account (login, user or customer account).
l Do not use the same password for different websites, applications or online services.
l When using publicly accessible IT systems or systems shared with other people, it is particularly important to log out after each session on a website, application or online service.
Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers and special characters.
2. Controller
Burkard Bovensiepen GmbH + Co. KG
Alpenstraße 35-37
86807 Buchloe / Germany
Managing Directors: Andreas Bovensiepen and Florian Bovensiepen
+49 (0) 8241 / 5005 0
datenschutz@alpina-classic.com
3. Data protection officer
TÜV SÜD Akademie GmbH
External data protection officer ALPINA CLASSIC
Westendstraße 160
80339 München / Germany
datenschutz@alpina-classic.com
You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.
4. Terms and Definitions
The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms, among others, in this privacy policy:
1. Personal data
Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
2. Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
3. Processing
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or otherwise making available, alignment or combination, restriction, erasure or destruction.
4. Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
5. Profiling
Profiling is any form of automated processing of personal data consisting of using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
6. Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
7. Processor
A processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
8. Recipient
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
9. Third party
Third party means any natural or legal person, public authority, agency or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
10. Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
5. Legal basis for processing
Art. 6(1)(a) GDPR (in conjunction with Section 25(1) TDDDG (formerly TTDSG)) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services.
If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Article 6(1)(c) of the GDPR.
In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6(1)(d) GDPR.
Ultimately, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 of the GDPR).
6. Transfer of data to third parties
Your personal data will not be transferred to third parties for purposes other than those listed below.
We will only disclose your personal data to third parties if:
1. you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR,
2. the transfer is permissible in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
3. in the event that there is a legal obligation for the transfer pursuant to Art. 6 (1) (c) GDPR, and
4. this is legally permissible and necessary for the performance of contractual relationships with you pursuant to Art. 6 (1) (b) GDPR.
In order to protect your data and enable us to transfer data to third countries (outside the EU/EEA) if necessary, we have concluded data processing agreements based on the European Commission’s standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) (a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.
As part of the processing operations described in this privacy policy, personal data may be transferred to the United States. Companies in the United States only have an adequate level of data protection if they are certified under the EU-US Data Privacy Framework and thus the adequacy decision of the European Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded agreements on order processing based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49(1)(a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.
7. Technology
7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login details or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address line of the browser contains ‘https://’ instead of ‘http://’ and by the lock symbol in your browser line.
We use this technology to protect your transmitted data.
7.2 Data collection when visiting the website
When using our website for informational purposes only, if you do not register or otherwise provide us with information or give your consent to processing that requires consent, we only collect data that is technically necessary to provide the service. This is usually data that your browser transmits to our server (in so-called server log files). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server’s log files. The following may be collected:
1. browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the sub-pages that are accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an abbreviated Internet Protocol address (anonymised IP address) and
7. the Internet service provider of the accessing system.
We do not draw any conclusions about your person when using this general data and information. Rather, this information is required in order to
1. to deliver the content of our website correctly,
2. to optimise the content of our website and the advertising for it,
3. to ensure the long-term functionality of our IT systems and the technology of our website, and
4. to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.
We therefore evaluate this collected data and information statistically on the one hand and with the aim of increasing data protection and data security in our company on the other, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes listed above for data collection.
7.3 Encrypted payment transactions
If, after concluding a contract subject to a fee, you are obliged to provide us with your payment details (e.g. your account number when issuing a direct debit authorisation), this data is required for payment processing.
Payments made using standard payment methods (Visa/MasterCard or direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.
We use this technology to protect the data you transmit.
7.4 Hosting by Hetzner
We host our website with Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).
When you visit our website, your personal data (e.g. IP addresses in log files) is processed on Hetzner’s servers.
The use of Hetzner is based on Art. 6 (1) lit. f) GDPR. We have a legitimate interest in ensuring that our website is displayed and provided as reliably as possible and that it is secure.
We have concluded a contract for order processing (AVV) with Hetzner in accordance with Art. 28 GDPR. This is a contract required by data protection law, which ensures that Hetzner processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Further information on Hetzner’s data protection regulations can be found at: https://www.hetzner.com/legal/privacy-policy
8. Cookies
8.1 General information about cookies
Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.
The cookie stores information that is related to the specific device used. However, this does not mean that we immediately become aware of your identity.
The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages on our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognise that you have already been with us and what entries and settings you have made, so that you do not have to enter them again.
We also use cookies to statistically record the use of our website and to evaluate our offering for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.
8.2 Legal basis for the use of cookies
The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) lit. f) GDPR.
For all other cookies, you have given your consent in accordance with Art. 6 (1) (a) GDPR via our opt-in cookie banner.
9. Contents of our website
9.1 Registering as a user
You have the option of registering on our website by providing personal data.
The personal data transmitted to us in this process is determined by the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use and for our own purposes. We may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to us.
When you register on our website, the IP address assigned by your Internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences. In this respect, the storage of this data is necessary for our protection. This data is not passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the disclosure serves the purpose of criminal prosecution.
Your registration, which involves the voluntary provision of personal data, also enables us to offer you content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.
We will provide you with information about which personal data we have stored about you at any time upon request. Furthermore, we will correct or delete personal data at your request, provided that this does not conflict with any legal retention obligations. A data protection officer named in this privacy policy and all other employees are available to the data subject as contact persons in this regard.
Your data is processed in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
9.2 Data processing when opening a customer account and for contract processing
In accordance with Art. 6 (1) (b) GDPR, personal data is collected and processed when you provide it to us for the purpose of executing a contract or opening a customer account. The data collected is shown on the respective input forms. You can delete your customer account at any time by sending a message to the above address of the controller. We store and use the data you provide for the purpose of contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data in accordance with the law, about which we will inform you accordingly below.
9.3 Data processing for order fulfilment
The personal data we collect will be passed on to the transport company responsible for delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) lit. b) GDPR.
9.4 Data processing for identity verification
Where necessary, we will verify your identity on the legal basis of Article 6(1)(b) and (f) of the GDPR, using information provided by service providers. The justification for this arises from the protection of your identity and the prevention of fraud attempts at our expense. The fact and result of our request will be stored in your customer account or guest account for the duration of the contractual relationship.
9.5 Contracts concluded with online shops, retailers and goods dispatch
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to companies entrusted with the delivery of goods or the credit institution responsible for payment processing. No further transfer of data takes place unless you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) lit. b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
9.6 Contact us / Contact form
When you contact us (e.g. via contact form or email), personal data is collected. The data collected when using a contact form can be seen on the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after your enquiry has been processed, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and there are no legal retention obligations that prevent deletion.
10. Newsletter distribution
10.1 Advertising newsletter
Our website offers you the opportunity to subscribe to our company newsletter. The personal data transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.
We inform our customers and business partners about our offers at regular intervals by means of a newsletter. You can only receive our company newsletter if
1. You have a valid email address and
2. You have registered to receive the newsletter.
For legal reasons, a confirmation email will be sent to the email address you entered when you first subscribed to the newsletter using the double opt-in procedure. This confirmation email serves to verify that you, as the owner of the email address, have authorised the receipt of the newsletter.
When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace any (possible) misuse of your email address at a later date and therefore serves our legal protection.
The personal data collected when registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as may be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. You can unsubscribe from our newsletter at any time. The consent you have given us to store your personal data for the purpose of sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. Furthermore, you can unsubscribe from the newsletter at any time directly on our website or notify us in another way.
The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a) GDPR.
10.2 Rapidmail
For analysis purposes, emails sent using Rapidmail, a service provided by rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany, contain a so-called ‘tracking pixel’ that connects to Rapidmail’s servers when the email is opened. This allows us to determine whether a newsletter message has been opened.
Furthermore, with the help of Rapidmail, we can determine whether and, if so, which links in the newsletter message have been clicked on. All links in the email are so-called tracking links, which can be used to count your clicks.
For more information about Rapidmail’s analysis functions, please visit the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
Data processing is based on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. The legality of data processing operations already carried out remains unaffected by the revocation.
You may revoke your consent at any time. You may also prevent processing at any time by unsubscribing from the newsletter. You may also prevent the storage of cookies by adjusting your web browser settings accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com). Please note that these measures may mean that not all functions of our website are available to you.
The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the Rapidmail servers after you unsubscribe. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected by this.
You can view Rapidmail’s privacy policy at: https://www.rapidmail.de/datensicherheit.
11. Our activities on social networks
We have our own pages on social networks so that we can communicate with you there and inform you about our services. When you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.
We are not the original provider of these pages, but merely use them within the scope of the options offered to us by the respective providers.
As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. This may involve data protection risks for you, as it may be more difficult to exercise your rights, e.g. to information, deletion, objection, etc., and processing on social networks is often carried out directly for advertising purposes or to analyse user behaviour by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or your usage behaviour is assigned to your own member profile on social networks.
The processing of personal data described above is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in communicating with you in a modern manner and informing you about our services. If you as a user are required to give your consent to data processing by the respective providers, the legal basis is Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.
As we do not have access to the providers‘ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in social networks is listed below for each social network provider we use:
11.1 Facebook
(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
Meta (Facebook) may, unless objected to, process content from adult users in the EU, e.g. photos, posts or comments, for the purpose of training its own AI models. The basis for this is a legitimate interest pursuant to Art. 6(1)(f) GDPR. As a company, we have no influence on this specific data processing by Meta. Users can object to this via an online form on the Meta platforms.
Privacy policy (data policy):
https://www.facebook.com/about/privacy
11.2 Instagram
(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
Meta (Instagram) may, unless objected to, process content from adult users in the EU, e.g. photos, posts or comments, for the purpose of training its own AI models. As a company, we have no influence on this specific data processing by Meta. The basis for this is a legitimate interest pursuant to Art. 6(1)(f) GDPR. Users can object to this via an online form on the Meta platforms.
Privacy policy (data policy):
https://instagram.com/legal/privacy/
11.3 LinkedIn
(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland
Privacy policy:
https://www.linkedin.com/legal/privacy-policy
11.4 X (Twitter)
(Joint) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy policy:
https://twitter.com/de/privacy
Information about your data:
https://twitter.com/settings/your_twitter_data
11.5 YouTube
(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy policy:
https://policies.google.com/privacy
12. Web analytics
12.1 Matomo
We have integrated the Matomo component from the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, into this website. Matomo is a software tool for web analysis, i.e. for collecting, gathering and evaluating data on the behaviour of visitors to websites. Among other things, it collects data on which website a person came to a website from (known as the referrer), which subpages of the website were accessed, how often and for how long a subpage was viewed. This is used to optimise the website and for cost-benefit analysis of internet advertising.
The software is operated on the server of the data controller, and the log files, which are sensitive in terms of data protection, are stored exclusively on this server.
Matomo places a cookie on your IT system. Setting the cookie enables us to analyse the use of our website. Each time one of the individual pages of this website is accessed, the Matomo component automatically prompts the internet browser on your IT system to transmit data to our server for the purpose of online analysis. As part of this technical process, we obtain personal data, such as the IP address of the data subject, which we use, among other things, to track the origin of visitors and clicks.
The cookie is used to store personal information, such as the time of access, the location from which access originated and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection you are using, is transmitted to our server. We store this personal data. We do not pass this personal data on to third parties.
These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.
You can view Matomo’s privacy policy at: https://matomo.org/privacy/.
12.2 Mouseflow
This website uses the Mouseflow tool. The provider is Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Dänemark.
Mouseflow is a tool for analysing your user behaviour on this website. Cookies are set in your browser for this purpose.
With Mouseflow, we can record your mouse and scroll movements, keyboard entries, use of form and rating fields, referrer URLs and IP addresses (optional), among other things. Mouseflow can also determine how long you remained with the mouse pointer on a specific spot. This information is used to create so-called heat maps, which can be used to determine which areas of the website are preferred by website visitors. Furthermore, we can determine how long you remained on a page and when you left it. We can also determine at which point you cancelled your entries in a contact form (so-called conversion funnels).
These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.
For more information about Mouseflow, please visit: https://mouseflow.com/legal/visitor/.
13. Advertising
13.1 Google Ads (AdWords) Remarketing/Retargeting
We have integrated Google Ads into this website. The operator of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’).
We use this to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.
Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups.
These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6(1)(a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.
You can view the data protection provisions and further information from Google Ads at: https://www.google.com/policies/technologies/ads/
13.2 Google AdSense
We have integrated Google AdSense into this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.
The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on your IT system. By placing the cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by us and on which a Google AdSense component has been integrated is accessed, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. The embedded tracking pixel allows Alphabet Inc. to recognise whether and when a website was opened by your IT system and which links you clicked on. Tracking pixels are used, among other things, to evaluate the visitor flow of a website.
Via Google AdSense, personal data and information, including your IP address, which is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.
These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6(1)(a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.
You can view the data protection provisions and further information from Google AdSense at: https://www.google.de/intl/de/adsense/start/ and at https://www.google.com/policies/technologies/ads/
13.3 Google Ads with Conversion-Tracking
We have integrated Google Ads into this website. The operating company of the services provided by Google Ads ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Google Ads is an internet advertising service that allows advertisers to place ads in Google search results and on the Google advertising network. Google Ads enables advertisers to specify certain keywords in advance, which are then used to display an ad in Google’s search engine results only when the user enters a keyword-relevant search query into the search engine. In the Google advertising network, the advertisements are distributed to relevant websites using an automatic algorithm and taking into account the predefined keywords.
The purpose of Google Ads is to promote our website by displaying interest-based advertising on third-party websites and in Google search engine results, and to display third-party advertising on our website.
If you access our website via a Google ad, Google will place a conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. The conversion cookie is used to track whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a user who accessed our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase.
The data and information collected through the use of conversion cookies is used by Google to compile visitor statistics for our website. We in turn use these visitor statistics to determine the total number of users who were referred to us via Ads advertisements, i.e. to determine the success or failure of the respective Ads advertisement and to optimise our Ads advertisements for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.
The conversion cookie stores personal information, such as the websites you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6(1)(a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.
You can view the data protection provisions and further information from Google AdSense at: https://www.google.de/intl/de/policies/privacy/.
13.4 Google Ads with enhanced conversions
We have integrated Google Ads into this website. The operating company for Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Ads is an internet advertising service that allows advertisers to place ads in Google search results and on the Google advertising network. The purpose of Google Ads is to promote our website by displaying interest-based advertising on third-party websites and in Google search engine results, and to display third-party advertising on our website.
If you access our website via a Google advertisement, Google will place a conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. The conversion cookie is used to track whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a user who accessed our website via a Google Ads advertisement generated a sale, i.e. completed or cancelled a purchase.
We use the enhanced conversions option offered by Google Ads. To do this, we transmit personal data collected by us, such as telephone numbers or email addresses, to Google. This data is compared with event data from Google ads in order to record more conversions.
Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is transmitted to Google in the United States of America. Google may pass on this personal data collected via technical procedures to third parties.
These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.
You can view the data protection provisions and further information from Google Ads at: https://www.google.de/intl/de/policies/privacy/ or https://support.google.com/adspolicy/answer/9755941?hl=de&ref_topic=7012636&sjid=9061832235671554201-EU.
14. Plugins and other services
14.1 Google Tag Manager
We use the Google Tag Manager service on this website. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This tool allows ‘website tags’ (i.e. keywords that are embedded in HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which content on our website is of particular interest to you.
The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.
These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6(1)(a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.
Further information about Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.
14.2 YouTube (videos)
We have integrated components from YouTube into this website. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programmes, as well as music videos, trailers and videos created by users themselves, can be accessed via the internet portal. Each time one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed about which specific subpage of our website you are visiting.
If you are logged into YouTube at the same time, YouTube recognises which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google receive information via the YouTube component that you have visited our website whenever you are logged into YouTube at the same time as visiting our website; this occurs regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.
These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.
You can view YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.
15. Payment provider
15.1 PayPal
We have integrated PayPal components into this website. The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal enables online payments to be made to third parties or payments to be received. PayPal also acts as a trustee and offers buyer protection services.
If you select ‘PayPal’ as your payment option during the ordering process in our online shop, your data will be automatically transferred to PayPal. By selecting this payment option, you consent to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal usually includes your first and last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. Personal data related to the respective order is also necessary for the execution of the purchase contract.
The purpose of transferring the data is to process payments and prevent fraud. We will transfer personal data to PayPal in particular if there is a legitimate interest in doing so. The personal data exchanged between PayPal and us may be transferred by PayPal to credit agencies. The purpose of this transfer is to verify identity and creditworthiness.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of PayPal.
You have the option of revoking your consent to the processing of personal data by PayPal at any time. Revocation does not affect personal data that must be processed, used or transferred for (contractual) payment processing.
PayPal is used in the interest of proper and smooth payment processing. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f) GDPR. Your personal data will only be transferred if you give your express consent in accordance with Art. 6 (1) (a) GDPR.
The applicable data protection provisions of PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
15.2 Novalnet
The data controller has integrated components from Novalnet AG on this website. Novalnet AG is a full payment service provider that handles payment processing, among other things. If the data subject selects a payment method during the ordering process in the online store, the data of the data subject is automatically transmitted to Novalnet AG. By selecting a payment option, the data subject consents to the transfer of personal data for the purpose of processing the payment.
The personal data transmitted to Novalnet is usually first name, last name, address, gender, e-mail address, IP address and, if applicable, date of birth, telephone number, cell phone number and other data required to process a payment. Personal data relating to the respective order is also required to process the purchase contract. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, data on goods and services, prices. The transmission of data is intended in particular for identity verification, payment administration and fraud prevention. The controller will
transmit personal data to Novalnet AG in particular if there is a legitimate interest in the transmission. The personal data exchanged between Novalnet AG and the controller may be transmitted by Novalnet AG to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness. Novalnet AG also passes on personal data to service providers or subcontractors if this is necessary to fulfill contractual obligations or if the data is to be processed.
The data subject has the option of withdrawing consent to the handling of personal data from Novalnet AG at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
Novalnet’s privacy policy can be found here: www.novalnet.com/privacy-policy.
The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) of the GDPR. Our legitimate interest is to protect our company from payment defaults.
16. Your rights as a data subject
16.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data concerning you is being processed.
16.2 Right of access Art. 15 GDPR
You have the right to obtain information from us at any time, free of charge, about the personal data stored about you and to receive a copy of this data in accordance with the statutory provisions.
16.3 Right to rectification Art. 16 GDPR
You have the right to request the correction of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
16.4 Deletion Art. 17 GDPR
You have the right to request that we delete your personal data immediately, provided that one of the reasons specified by law applies and that processing or storage is not necessary.
16.5 Restriction of processing Art. 18 GDPR
You have the right to request that we restrict processing if one of the legal requirements is met.
16.6 Data portability Art. 20 GDPR
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20(1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
16.7 Objection under Article 21 of the GDPR
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) (data processing in the public interest) or (f) (data processing based on a balancing of interests) of the GDPR.
This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.
In individual cases, we process personal data for direct marketing purposes. You can object to the processing of personal data for such marketing purposes at any time. This also applies to profiling insofar as it is related to such direct marketing. If you object to us processing your data for direct marketing purposes, we will no longer process your personal data for these purposes.
In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
You are free to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
16.8 Withdrawal of consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time with future effect.
16.9 Complaint to a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
7. Routine storage, deletion and blocking of personal data
We process and store your personal data only for the period necessary to achieve the purpose of storage or as provided for by the legal provisions to which our company is subject.
If the storage purpose no longer applies or a prescribed storage period expires, the personal data is routinely blocked or deleted in accordance with legal requirements.
This privacy policy (as of 23 December 2025) was created with the support of the data protection software TÜV SÜD DSMS.
If you have any questions about data protection, or if you wish to revoke, correct or delete your data, or if you have any suggestions, please send an e-mail to datenschutz@alpina-classic.com or a letter to Burkard Bovensiepen GmbH + Co. KG, Datenschutz, Alpenstr. 35 – 37, 86807 Buchloe, Germany.
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